Jönköping University

Media, Management, and Transformation Center

Since its launch in 2003, MMTC has developed into a central academic institution in the field of Media Management, both nationally and internationally. During this time, we have developed substantial knowledge about how digital technologies have changed the ways media are produced and consumed and their effect on consumers, companies and other stakeholders in society. In line with JIBS’ new strategy, MMTC has broadened its focus to leverage these insights beyond the media industries to include the study of other industries in process or need of transformation – such as the manufacturing industries that are highly important for our region.

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Prof. Leona Achtenhagen